It seems that there is no end to the stream of announcements from Microsoft these days, as they revealed a new offering this morning called Bookings. As the name suggests, Bookings is an online scheduling tool coming to the O365 suite.
The new software is right in line with the current strategy of widening the breadth of functions available through Office 365, which in turn will integrate with CRM. Bookings will allow businesses to use the scheduling data to build out their customer lists and create contact info for marketing purposes. In order to get Bookings, Microsoft will require at least one subscription to the Office 365 Business Premium Plan, but synching can happen across platforms… even to Google Calendars.
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